Branding & Identity for a concept store based in Jaipur, Rajasthan. The language was created keeping in mind the architecture and aesthetics of the city.
Etch is a communication design firm based in Jaipur. The ask was to create a dynamic contemporary brand language that could work across various fields of design and events. The brand language is inspired by geometric shapes and visual icons to compliment the logo. The logo is constructed by morphing the letters E, T, C and H into a unique monogram. The logotype uses a contemporary font to match the aesthetic. The colour palette is colourful yet subtle to lend a look that is fresh and young.
Freelance Project | 2018
I participated in the fifth edition of 36 Days of Type and created the letterforms through Hand Block Printing, a traditional technique of Textile Printing. Every alphabet was first block printed, photographed and then taken onto Photoshop.
Photography and styling for Nappa Dori - A bespoke leather brand focusing on handcrafted accessories and stationery.
Product shoot for Kudarat - An organic skincare boutique based in the United States.
Branding and Web Design
Aura is a wellness sanctuary nestled on a quiet stretch of Mandrem beach where elements like the forest and sea help inculcate a sense of calm. The retreat aims to capture the tradition and heritage of Goa and the principles of Yoga in a clean, sophisticated and contemporary way to create a brand that is firmly rooted in Indian Heritage.