BRANDING & IDENTITY
Kiku is an energetic, modern and playful clothing brand.
It is the brainchild of Karishma Lalwani and the brand name is derived from her name. It is a true representation of her personality and design philosophy. She believes that coveted aesthetics must go hand-in-hand with functional design, all the while considering how everyday actions affect one’s community.
LOGO CONSTRUCTION
My goal for the project was to create a brand that matched the brand’s motives. The logo is based on the concept of duality and the brand’s sustainable nature, only using what’s needed.
