Branding & Identity for Etch - A communication design firm based in Jaipur, Rajasthan.
The ask was to create a dynamic contemporary brand language that could work across various fields of design and events. The brand language is inspired by geometric shapes and visual icons to compliment the logo. The logo is constructed by morphing the letters E, T, C and H into a unique monogram. The logotype uses a contemporary font to match the aesthetic. The colour palette is colourful yet subtle to lend a look that is fresh and young.
Freelance Project | 2018
Sketch by Etch is a fun & functional stationery collection for artists and designers. The aesthetic I built for this uses organic handmade textures and shapes to reflect a more playful and personal vibe.